Promote Iceland - Islandsstofa has the basic objective of strengthening Iceland‘s good image and reputation abroad, bringing together in one voice the promotion of Iceland in addition to supporting the competitive standing of Icelandic industries in foreign markets and attract foreign tourists and investments into the country. Other objectives include marketing for the local industry and promotion of Icelandic culture abroad.

Promote Iceland offers the business community various marketing and trade promotional services. These services include the organisation of trade fairs and business delegations, in-depth consulting, various training programmes and the provision of market information. Promote Iceland provides international clients with information on the Icelandic economy and general information about doing business in Iceland as well as investment opportunities.

Iceland´s Responsible Fisheries Program is devoted to marketing and promotion of an Icelandic logo for responsible fisheries and country of origin for Icelandic seafood and benefits from the services of Promote Iceland with this in mind.

As a member of Enterprise Europe Network, the Promote Iceland helps small companies make the most of the business opportunities in the European Economic Area.

Promote Iceland hosts the Iceland Music Export office - www.imx.is, as well as hosting the Responsible Fisheries program - www.ResponsibleFisheries.com